THE "GREEN WASHING" PROBLEM

The "Green Washing" is when someone sell a product saying that is 100% natural or bio but it isn't, in fact when we buy something we have to pay attention. The origin of this strategy dated back to the '70s and' 80s, when there was resorted to divert public attention and media environment from the adverse impact of certain production activities. Green Washing is what you would call a "fake ecological marketing". Green Washing provide through misleading advertising with which it pushes end consumers to think they are buying products "Eco-friendly" when they really are not.

If you want to know more information about it, you could see this video: